Posted in animation

What Are Whiteboard Animations and How Do They Work?

One of the most notable things about whiteboard videos, is how much people enjoy watching them. They take viewers on a visual ride. The messages that whiteboard videos portray are often technical, but their story telling method simplifies the information, and makes them enjoyable to watch. Because people enjoy watching these videos, they do not think of them like ads, and often times do not realize they are being taught or sold too. Whiteboard animation videos are a great, modern marketing technique.

Utilizing new marketing techniques can make all the difference for a business of any size. Companies that begin using modern technology to spread the word about their products and services have been proven to increase revenue. Whiteboard animation was created through the Internet marketing evolution. These videos give businesses a unique opportunity to connect with customers in a way that can greatly increase revenue and sales.

Benefits of using whiteboard animation videos in a marketing plan:

Studies have shown that using a whiteboard video as a marketing tool is an effective way to reach out to customers and grab their attention. Whiteboard animations are interesting, they provide a better understanding of ideas that are complicated or complex, and they are able to bypass filters in the brain that are set up to stop advertising messages. These videos often are shared through email, and on social media platforms, which spreads their message further than you could ever imagine.

Traditional advertising methods often cause customers to be resistant to what businesses are trying to tell them. More advanced, innovative marketing methods are able to clearly deliver the message customers need to hear, and they are able to learn and understand what that business can do for them.

Did you know that products that have a video are 95% more likely to be bought than those without one? Many businesses advertise their services with a testimonial page, explaining why the customer needs their product or service. Truth is, people just do not have time to read through text-heavy marketing material. This is why video marketing exists. This marketing style simplifies ideas, and makes it easy for customers to quickly learn everything they need to. These videos are an engaging, entertaining way for businesses to connect with customers, and easily share with them the features of products and services.