Branded entertainment is a type of entertainment that is financed by and supportive of a brand’s marketing strategy. In most cases, companies would employ the services of creatives and other professionals to tailor branded entertainment content for their campaigns. Through these alliances, companies enjoy highly successful results, which would have been impossible to achieve without expert help.
Although that might not seem like a feat for those in creative industries, it’s a lot harder for industries that are innately boring. In reality, even creatives have trouble generating entertaining content that promotes themselves. It seems it’s much easier to create something for others!
We all have a story to share, but if you don’t think so, you probably just haven’t looked hard enough. Furthermore, everybody has an audience genuinely interested to hear us out. Once you have identified your story and your audience, your branded entertainment will be met with more success. Given that it is done right, branded entertainment can prove to be advantageous in several ways, such as:
Establishing Your Story
A brand should have a narrative that extends past advertising. When all the elements are in place – story arc, characters, plot development, etc. Branded entertainment is mainly about storytelling, so clearly, it will be an opportunity for you to evaluate this specific facet of your brand. What you get is a more polished brand story that is completely centered on your core values, message and mission.
Using Established Audiences
Nowadays, you don’t need a Hollywood budget to make a high-quality, remarkable video. You don’t even need a celebrity’s endorsement to reach enormous audiences. These times, we have so many personalities with millions of fans whom they earned from scratch. When you establish connections with these “influencers,” you are as well crossing links to their enormous network of avid fans. If you explore online, you will even find a variety of tools that can help make the process simpler and easier for small and medium-sized businesses.
Remember that these influencers are always in search of quality content to offer their audience. They live off of content. Associating yourself with an influencer is easier if you think of it as a give-and-take relationship. If you can find your target audience and its influencers, you will be able to grow your brand, audience and total reach by dramatic proportions.
Providing an Attraction
Finally, emotional engagement and brand engagement are two terms used to refer to this certain benefit of branded entertainment. What appeals to our imagination is that element of entertainment. And when that occurs, you pose a level of intrigue, sway your audience to act on it, and encourage them to engage in an open dialogue. This is a great way to get started.